It’s hard to believe it’s not even been a year since I watched my first episodes of Bluey. It was early May, and I was in a hotel with my family. My sister turned on the TV. There are very few shows that all my family members will sit and watch. And we all sat and watched Bluey. And every one of us laughed.
Bluey is not new to the spotlight — it was the most-streamed show in the United States in 2024, coming up from being the second-most-streamed show in the US in 2023 and the eighth-most-streamed show in the US in 2022. The animated Australian kids’ show premiered in 2018 and gained global popularity during the COVID-19 pandemic. It only continues to grow its fanbase.
There are many reasons for the popularity of Bluey. It’s colourful and joyful without being overstimulating. It celebrates play and embraces family and all its messiness. Unlike many other preschool-oriented shows, Bluey doesn’t talk down to its audience. The dialogue is genuinely clever, realistic, and not cloying. It doesn’t do the “call and response” of shows that I grew up on like Dora The Explorer or Mickey Mouse Clubhouse:
“Do YOU see the purple bridge?”
“That’s RIGHT! It’s just over the GREEN HILL!”
Even as a toddler, that annoyed me.
No, Bluey is something totally different. I would describe it as more of a sitcom than your usual preschool show, focusing on the Heeler family’s humorous and relatable experiences. It spends almost as much time focusing on the parents and their learning as it does on the kids.
Of course, there are some potential negatives to Bluey. It has resulted in kids around the world talking in Australian accents and using Australian slang, much to the confusion of their parents. Other parents have observed their kids imitating the bad behaviours of the kids in the show, and while that is a genuine concern, none of the characters are perfect and that’s precisely what makes them so relatable. Both the kids and the adults have something to learn.
Sure, kid viewers will love Bluey, but adults will be able to fully grasp the humour. Bluey even made The Rolling Stones’ 2021 list of 100 best sitcoms of all time. That’s pretty remarkable for a preschool-oriented show consisting of mostly 7-minute episodes, one 30-minute special and a handful of 1-3 minute “minisodes.”
What drew me into Bluey was the way I saw a younger version of myself in the titular character. When I saw Bluey indecisive on how to spend her money in “Markets,” I thought of the countless times I had been in similar situations. I remembered how my sister and I would collect free paint chips at the hardware store, much like Bluey and Bingo did in “Hammerbarn.” I laughed when Bluey discovered in “The Dump” that her dad had been throwing out her old drawings, remembering when I made similar discoveries as a child.
And perhaps most impactful of all — I saw myself in “Movies.” In the episode, Bluey is at a movie theatre with her Dad and younger sister Bingo. Bluey is hesitant about the movie because of a scary scene, but she manages to watch it and see herself in the hero’s triumph over their struggle. She learns from the hero that it’s okay to be different.
I may be a young adult — a university student studying media production — but I have always been drawn to children and family storytelling. Unfortunately, many cinephiles I know look down on that. Their ideas of “true cinema” are gritty stories, mostly R-rated and morally grey. And despite my friends’ enthusiasm for these movies — like Bluey, I feel like I’ll never like that stuff. I feel different.
But I think that “true cinema” isn’t necessarily what is most popular among critics. It’s what you connect with. It’s where you can see yourself and grow through what you see on screen. That’s something we all need, regardless of whether you’re three or thirty three. Stories that tap into universal truths and make us think shouldn’t be just limited to adults, and stories that teach lessons should not just be limited to children.
I think we all need a little more Bluey in our lives.
You can watch select episodes of Bluey on YouTube and stream the series on Disney Plus.
Abby is a multimedia storyteller creating through diverse mediums. Her photography work spans concerts, conferences, and gallery openings, but she has a particular passion for nature and travel photography and highlighting the hidden beauty in our world. An author of stories, poetry, essays, and articles, she has more than 50 bylines in publications including Faith Today, Keys for Kids, Ekstasis, and Love is Moving.
You can find her on social media at @abbyciona or visit her portfolio at abbyciona.com.